[China Refrigeration Network] On April 16, Jingdong Logistics officially released the Jingdong Cloud Cold Chain Project, and six regional excellent cold chain enterprises signed the contract to become the first city partners. According to the plan, Jingdong Cold Chain will rely on Jingdong Resources to focus on the construction of infrastructure such as the national core backbone network and information system, and to form a “backbone network + partner” innovation model with regional high-quality cold chain enterprises, and through “Jingdong Cloud Cold Chain” Exclusive brand authorization, marketing support, system output, financial empowerment, resource sharing, network co-construction, volume sharing, benefit sharing and risk sharing, and jointly promote the deep layout of the cold chain network and the accumulation of social transportation resources.

　　Qin Yuming, Secretary General of the Cold Chain Logistics Professional Committee of the China Federation of Logistics and Purchasing, was invited to attend the launching ceremony of the Jingdong Cloud Cold Chain Project and delivered an important speech on the development of the cold chain industry. He said that in the current development of the cold chain logistics development, the government supervision, Trends in food safety and consumption upgrades have determined that the era of high-quality services, the short-chain era, the technological era, and the era of integration are accelerating. The release of Jingdong Cloud Cold Chain Project has the advantages of time, location and people. While enhancing the competitiveness and influence of Jingdong cold chain industry, it will promote the cold chain industry to move towards network and scale.

　　The person in charge of Jingdong Logistics Cold Chain Planning Department said that as one of the six products of Jingdong Logistics, Jingdong Cold Chain will build a socialized cold chain collaborative network with partners to build value, and improve cold through network links, business interaction and long-term planning. Chain circulation efficiency, improve the service quality of the entire industrial chain, and promote the high-quality development of China's cold chain industry.

　　Zhongwulian Cold Chain Committee attended the launching ceremony of Jingdong Cloud Cold Chain Project

　　Group photo of the first partner signing ceremony of Jingdong Cloud Cold Chain

　　Five major empowerments to create a new sample of cold chain industry integration

　　In recent years, China's cold chain logistics industry has developed rapidly. However, the lack of cold chain circulation basic network, cost-oriented and low standardization still exist, and the heavy asset attributes are closely related to the extension of regional cold chain enterprises. How to realize the vertical layout of the cold chain network and adapt to the development trend of short-chain and integrated supply chain is still an important topic that needs to be explored at present.

　　The guests at the meeting unanimously stated that if the cold chain circulation basic network wants to achieve a constructive break, it is far from enough to rely solely on heavy asset investment. Jingdong Cloud Cold Chain Project is a comprehensive and constructive solution based on the core pain points of Jingdong Cold Chain. The core component of the program. According to reports, the partners recruited by Jingdong Cloud Cold Chain Project are divided into city partners and special line partners. The city partners are cooperating with the Jingdong cold chain in the local warehousing, distribution, branch transportation or provincial distribution business. The local market development business; the dedicated line partner is responsible for undertaking the Jingdong cold chain in the local special line transportation business and market expansion business. At the signing ceremony, a total of 6 regional excellent cold chain companies became the first city partners.

　　According to the plan, Jingdong Logistics will provide partners with the exclusive brand authorization of “Jingdong Cloud Cold Chain”, joint investment with enterprises, sharing of business flow and service products and resources covering warehouses, transportation and distribution throughout the country; Jingdong from seven regions of the country. The exclusive cargo volume support brought by the cold chain sales team and the assistance of large customers; the output of advanced information systems and management systems, the output of standard operating practices and settlement systems for partners; the provision of freight factoring, financial leasing and other financial services; shared vehicles Service resources such as post-market, material collection, and maintenance outsourcing.

　　Open symbiosis, build a socialized cold chain collaborative network

　　Since its establishment more than ten years ago, Jingdong Logistics has built the largest logistics infrastructure covering the whole country, and through technology innovation, integrating logistics, business flow, information flow, capital flow and other resources to create an industry-leading intelligent supply chain system and “have more speed” Logistics with temperature". As one of the six products of Jingdong Logistics, Jingdong Cold Chain is currently using technology-driven innovation, product-assisted service, platform integration of resources, and strong supply chain integration advantages to build a F2B2C station covering the whole process and full scene. Supply chain service network.

　　This time, the release of the Jingdong Cloud Cold Chain Project is the strategic demand for the Jingdong Cold Chain based on internal and external cooperation and leap-forward development. It is also an inevitable choice for rapidly promoting the deep layout of the cold chain network and the gathering of social transportation resources.

　　It is worth mentioning that since last year, Jingdong Cold Chain has relied on its strong supply chain advantage and B2C “last mile” delivery capacity covering 300 cities across the country, focusing on building B2B cold chain network and service capabilities. Standard B2B products such as cold chain city and the first cold chain vehicle products with platform operation have officially completed the construction and opening of the F2B2C cold chain core backbone network. The release of Jingdong Cloud Cold Chain Project is a strategic forward-looking layout of Jingdong Cold Chain to further focus on industry resource integration and build a socialized cold chain collaborative network. It will build a cold chain circulation basic network, improve the cold chain logistics standardization system, and optimize cold. Chain logistics supply chain efficiency is of great significance.

　　At present, Jingdong Logistics is focusing on the core development strategy of “experience-based efficiency win” and join hands with the community to build a global smart supply chain infrastructure network (GSSC) to provide comprehensive, high-quality, cost-effective products and services to customers around the world. With the launch and promotion of the Jingdong Cloud Cold Chain Project, Jingdong Cold Chain is linking the integration of resources in various industries with the concept of open symbiosis, and promotes the depth and breadth of the cold chain network. It has become a high-quality development of the entire cold chain industry. Important driving force.